Brand Activator TV/HOME  

​Paris, France

November 2014 - present

 

French Responsible for all Trade Marketing actions for TV & HAV products :

- Development of Visual Merchandising plans in multi-specialists stores and websites 

- Development of Promotional plan: 2 cash back /year

- Planning and tracking of implementations: POS, Displays, Shop in shop

- Forecast and follow up of TV budget for Brand Activation activities

- Day to day collaboration with external agencies, and internal teams: TV Key Account Managers and Product Manager

- Training of merchandisers / salesteam on merchandising guidelines

 

 

Pullman Global Marketing Intern

Paris, France

​August 2012 - June 2013

 

Participating to the rebranding of Pullman (80 hotels worldwide in 2013) to reach new clients and compete with “B-Leisure” hotels:
- Assisting the development and implementation of the communication    strategy and tools (briefing of agencies) : Graphic & iconographic charts, editorial and events guidelines, Pullman Magazine 

- Contributing to the creation of hotel concepts and services : Meeting room / Bedding concept, creation of flower guidelines

- Relaying communication and providing advisory to countries in every  steps of the implementation of the global guidelines

- Participating in the organization of a Press Conference in London (60 journalists)

 

 

Product Manager Intern

Paris, France

​2010 - present

 

- Product knowledge: Implementation of tools for the sales force and the communication department
- Analysis of deviations from the product manager forecast: Synthesis, Analysis of everyday gaps
- Competition, market and consumers analysis: Dealer Call in shops, Upmarket and Business intelligence (GFK) and Focus group
- Support for the organization of events like FNAC event, flowing information about our products; and for the data management